“There’s a way to do it better – find it.” – Thomas Edison
Every business needs to innovate to stay ahead of changing customer needs and the competition, which is why identifying and developing new product & service ideas – and effective strategies to go with them – drives growth, customer value and return to shareholders.
But success can be hard to come by as competition is intense and the costs of new product development and the risk of failure are high.
If you have ever asked yourself:
- I have a fantastic idea for a new product or service but I am not sure how to take it to market?
- I wish my business was more innovative – we struggle to find the time and do not have the right processes in place to make this happen?
If so we would love to talk to you. We have loads of experience in launching new products for big and small brands and have developed some specific support programmes to help businesses become more innovative.
Together we can help you thoroughly road-test your idea and avoid the pitfalls before you leap straight into the launch.
Takeaways: As part of our service, a simple but well-documented version of the key work achieved will be yours to keep. This is to help you implement and utilise this knowledge throughout your business long-term.
Marise, your secret weapon in New Product Development
Our resident New Product Development expert is Marise Gunderson. With a background working for big brands in corporate Auckland, you can steal from Marise’s knowledge bank and access big business thinking even if you are a small to medium.
An avid foodie and trend watcher, Marise has worked on brands like Arnott’s, Goodman Fielder, Fletcher Building and the award-winning Kaitahi Superfood. Learn why it’s worth talking to Marise here in her bio.